Marketing Cloud Email Reports

Email reports in Marketing Cloud show metrics for your resort's direct mail and email campaigns. Most Email reports measure the return on investment (ROI) for particular campaigns. Each report can be filtered to only include specific campaigns.

For information on Email Revenue Attribution, click here.

Note: This report list is not intended to be inclusive. You may see more reports than those listed below in your Marketing Cloud account.

The Email Campaign Conversion Filtered report indicates how much of a return on investment (ROI) was generated by email campaigns conducted during a specified date range. This report shows which products were purchased in the attributed conversion of the campaign.

Note: To run this report, you MUST make a selection for each parameter in linear order. Each parameter filter must to be opened, even to just select all or confirm the default option.

Use the following parameters to run the report and filter report data:

  • Begin Drop Date* – Start of the date range for the data set
  • End Drop Date* – End of the date range for the data set
  • Resort/Destination* – Select which properties to include in the data set
  • Campaign Name* – Select the name of the campaign(s) to include in the data set. By default, all campaigns are selected.
  • Include Guest Type Keys* – Select the guest types to include in the data set.
  • Exclude Guest Type Keys* – Select the guest types to exclude in the data set.
    Notes:
    • By default, all guest types are included and no guest types are excluded.
    • Guest Type filters work in tandem. Guests may be assigned to more than one guest type. To explicitly remove a guest type from the data set, use the Exclude Guest Type filter.
  • Country – Select the country or countries in which the guest resides to include in the data set. By default, all countries are included.
  • State/Provinces* – Select the states or provinces where the guest resides to include in the data set. By default, all states and provinces are included.
  • Group By* – Select how you want the data sorted within the report such as MSA (Metropolitan Statistical Area), City, State, Country, or Product LOB. By default, Product LOB Summary is selected.

* = required parameter

  • Mailing Name – Name of the email campaign
  • Subject Line – Subject line of the email sent during the campaign
  • Product LOB – Name of the product line of business sold as part of the campaign
  • Drop Date – Campaign delivery date
  • Count of Emails Delivered – Total number of delivered emails
  • Percent Delivered – Percentage of emails successfully delivered to guests
  • Total Revenue for Delivered – Total revenue generated from delivered email
  • Revenue Per Delivered – Average dollar amount generated per delivered email
  • Count of Emails Opened – Total number of delivered emails opened by guests
  • Percent of Opened – Percentage of delivered emails opened by guests
  • Total Revenue for Opened – Total dollar amount generated from email opens
  • Revenue Per Opened – Average dollar amount generated per opened email
  • Count of Emails Clicked – Number of clicks recorded by guests
  • Percent of Clicked – Percentage of clicks recorded by guests
  • Total Revenue for Clicked – Total revenue generated from email clicks
  • Revenue Per Clicked – Average dollar amount generated per clicked email

The Email Statistics Summary report shows all available metrics for email campaigns conducted during a specified date range.

For information on Email Revenue Attribution, click here.

Use the following parameters to run the report and filter report data:

  • Start Date* – Enter the date from which report results begin.
  • End Date* – Enter the date on which report results end.
  • Brand – If your organization uses an additional level of hierarchy, select the brand(s) for which you want report data. Default is Unknown.
  • Property/Resort – Specify the property or resort for which you want report data.
  • Campaign Tags* – Select the keyword assigned to the campaign (within your Email Service Provider) for which you want report data.
  • Campaign ID* – Identification number or code of the campaign for which you want report data.

* = required parameter

This report shows the following information:

  • Campaign Name – Name of email campaign
  • Campaign Subject– Subject of email
  • Campaign Tags – Acoustic® campaign tag names
  • Drop Date– Campaign delivery date
  • Total Sent – Number of emails sent to guests
  • Total Received – Number of emails received by guests
  • Delivery Rate – Percentage of emails successfully delivered to guests
  • Bounce Rate – Percentage of bounced emails
  • Abuse Rate – Percentage of emails that received a spam or abuse complaint from recipient’s email service provider
  • Opt Out Rate – Percentage of guests who opted out of future email campaigns
  • Unique Opens – Number of opens recorded by distinct guests
  • Unique Open Rate – Percentage of opens recorded by distinct guests
  • Unique Clicks – Number of clicks recorded by distinct guests
  • Unique Click Rate – Percentage of clicks recorded by distinct guests
  • CtO Rate – Click to Open Rate. Unique clicks divided by unique opens
  • Delivered Conversions – Count of bookings made from email deliveries
  • Delivered Revenue – Total revenue generated from email deliveries
  • Open Conversions – Count of bookings made from email opens
  • Open Revenue – Total dollar amount generated from email opens
  • Clicked Conversions – Count of bookings made from email clicks
  • Click Revenue – Total revenue generated from email clicks

 

Most Marketing Cloud reports require parameters to be defined before results are returned.

Note: To run some Marketing Cloud reports, you MUST make a selection for each parameter in linear order. Each parameter filter must to be opened, even to just select all or confirm the default option.

  1. From the navigation menu on the Marketing Cloud dashboard, click Reports. The Reports menu expands.

  2. From the Reports menu, select a report category. A list of reports available for that category appears.
  3. Select the report you want to run. The Report Viewer - <Report Name> screen appears showing the parameters available for the report you selected.
  4. Use the drop-down lists to select your report parameters. Depending on the type of report you select, the parameters will vary.

    Note: Parameters marked with an asterisk (*) are required to successfully run a report and vary depending on the report selected.

  5. Click Retrieve Report. The report results appear.

For instructions on exporting a report, click here.