Pass Sales – Goal Tracker Report

The top half of the Pass Sales – Goal Tracker report shows the sales revenue goal and the bottom half shows unit sales goal.

Show Me Report Field Descriptions

• Progress to Goal – Percentage of the entire goal amount of passes sold to date
• Days Remaining – Days until goal deadline
• Sales / Day to Goal – Dollar amount of sales needed on each remaining day to reach sales goal
• Pace Momentum – Shows the increase or decrease in the pace of sales (in units and revenue) over the prior two-week period as compared to the pace of the same two weeks of the prior year. An increase in momentum indicates a faster sales pace than the prior year (gaining ground); a decrease in momentum indicates a slower pace than the prior year (losing ground).

  For example, if sales decreased as compared to the pace of sales from the prior year, this field shows a negative number which represents losing momentum. If sales increased, the field shows a positive number which represents gaining momentum on the pace of sales from the prior year. A zero in this field means the pace of sales equals the pace for the same two-week period in the prior year (i.e. the momentum neither increased or decreased).

• Units / Day to Goal – Total number of pass sales needed on each remaining day to reach sales goal

All key performance indicators (KPIs) are defined in an appendix included on page two of the report. The appendix is also included when the report is exported to Microsoft® Excel or to a .pdf.

1. Log into Inntopia Marketing Cloud and from the left menu, click Reports. The Reports menu expands.
2. From the Reports menu, click Pass. The Pass menu expands.
3. From the Pass menu, click Pass Sales – Goal Tracker.

   

   The Report View – Pass Sales – Goal Tracker screen appears.

   

4. In the Sales Start Date and Sales End Date fields, determine the date range of current pass sales you want to compare on the report. The Sales End Date can be in the future and commonly include the end of a pricing deadline or the last date passes are available for purchase.
5. If you are part of a multi-resort configuration, from the Resort drop-down list, select which resort(s) to include in the report.
6. By default, all pass groupings are pre-selected in the Pass Grouping drop-down list. To instead select one or more individual pass groupings to include in the data set:
   1. Click the Select All box. All campaigns are deselected.
   2. Select the individual pass grouping(s) whose data you want to include.

      

7. In the Goal Deadline field, enter the desired date for the goal to be met. This date can be the same or different from the Sales End Date.
8. In the Unit Goal field, enter the total number of passes the resort expects to sell for the selected pass grouping(s).
9. In the Revenue Goal field, enter the total amount of revenue the resort expects to earn for the selected pass grouping(s).
10. In the Compared To field, select the year to which you want to compare current pass sales: Prior Year, 2 Years Ago, or 3 Years Ago. The options in this field are useful for comparing current pass sales to a year without an anomaly (such as Covid-19 during the 2020-21 season).

    

11. To generate the report, click Retrieve Report. The Pass Sales – Goal Tracker report appears.
12. To advance to page two to view the report appendix, at the bottom of the screen, click the right arrows or number 2.
13. To export the dashboard, click the Excel ,PDF, or CSV button.

    Note: If the Excel file or .pdf opens in a read-only format, you may need to enable editing to use the file.