DestiMetrics

The DestiMetrics (DMX) portal provides standardized industry metrics and features unique, forward-looking indicators providing a vital tool for tracking the major economic, business, and consumer trends that influence the destination travel marketplace, and the lodging performance data that reflect those influences. DMX is the leading supplier of lodging metrics and market intelligence for the North American destination travel and hospitality industries.

DestiMetrics data is compiled from submissions by participating partners. These partners submit their data twice monthly to Inntopia where it is aggregated, anonymized, and structured into interpretive reports which show both historic and forward-looking economic, business, and consumer trends.

Participants submit their data through the DMX portal using various methods depending on the type of data being submitted.

  • Monthly-level – Data summed to a monthly level of granularity is either entered into text fields on the DMX portal or emailed directly to an Inntopia Destination analyst.
  • Daily-level – Data summed to a daily level of granularity is either submitted via .csv file through the DMX uploader tool or by emailing the .csv file directly to an Inntopia Destination analyst.

DestiMetrics data is only made available to subscribing partners through the DMX portal. There are three levels of DestiMetrics subscribers:

  • Funding Partners – Funding partners are typically destination organizations such as Destination Marketing Organizations (DMOs), travel and tourism boards, or town governments who pay for access to the DMX data. Some funding partners also submit data.
  • Data Submitting Partners – Data submitting partners are made up of properties from the various subscribing destinations whose combined lodging performance data makes up the bulk of the DMX report statistics.
  • Public Service / Community Partners – Public service / community partners generally include retailers, restaurants, community service providers, public works departments, or local economic advisors. These partners are provisioned access to DMX data through a funding partner and use the data to plan appropriately during peak travel times, or for occupancy gaps in upcoming travel. Providing the community the ability to adequately staff businesses, forecast public service needs, and monitor local travel trends.

DestiMetrics provides subscribers with the most accurate and cutting-edge tourism data available in the industry.

Benefits of using DestiMetrics include the ability to:

  • Understand localized and overall industry-wide travel trends
  • Plan and target marketing campaigns
  • View up to six-months' worth of forward-looking travel trends
  • Access aggregated research needed to fuel economic development strategies
  • Plan future staffing strategies
  • Inform local and state level government decisions
  • Plan and manage retail and restaurant stock
  • Plan for future emergency services strategies
  • Maximize revenue and rate strategies

If you are interested in learning more about DestiMetrics and/or signing on as a subscriber, either as a funding partner or data submitting partner, contact Inntopia Sales to request information or a demo of the DMX portal.

Inntopia provides add-on features of its specialized data to both subscribers and to users outside the DestiMetrics' subscriber portal. These additional features let both DMX subscribers and other users explore important information about national school break dates, destination occupancy rates, and market intelligence.

For information on signing up for any of these informative data features, contact Inntopia Sales.

Inntopia’s School Calendar Explorer is accessed through Inntopia's Marketing Cloud Insight portal and combines a comprehensive, human-vetted data set with an interactive dashboard to give hoteliers, travel providers, airlines, travel agents, and DMOs an unprecedented view of year-over-year school break and holiday patterns across the United States.

The Destination Explorer (DEX) is a series of interactive reports and systems housed in Inntopia's Marketing Cloud Insight portal that analyze occupancy, room nights available, and room-nights-booked data from participating properties. DEX features deep-dive capabilities that take the user to the heart of cause and effect in the marketplace. Visualizations show data at a daily level of granularity for specific reporting periods, providing a window into current and future occupancy opportunities and threats.

The DestiMetrics Market Intelligence package offers its subscribers a family of information-related services bundled comprehensively to provide "what you ought to know..." to do business better. The Market Intelligence package includes the following services:

  • The Economy – A collection of national and local economic and travel indicators as well as comparative sales/lodging tax and airport enplanement data, collected and updated monthly from publicly available sources and presented on Inntopia’s DestiMetrics secure web portal.
  • Monthly Briefing – A monthly narrative summary of Inntopia Travel News Talker, The Economy and Inntopia “industry-wide” econometric data, with expert interpretation and supporting economic indicator dashboard graphics. 
  • Travel News Talker – A synopsis of current economic and destination travel news, aggregated from various 3rd party sources and selected for the destination travel industry marketing and management professionals, and updated regularly and posted on Inntopia’s DestiMetrics secure web portal. 
  • Destination Travel Trends – A newsletter featuring current trends and top stories from the news talker and distributed to all subscribers.
  • Monthly Market Update Webinars – A 60 minute web/phone based presentation by Inntopia’s analysts, provided several times per year, and including strategic assessment and interpretation of market conditions and trends as well as industry lodging metrics for the past season and upcoming season. Webinars are exclusively for Subscribers only.