Intelligence: Scan Detail

The Scan Detail dashboard provides an analysis of your season pass scan data.

Each chart provides additional options to further explore the data. You can drill down and up into various levels of detail, view the chart in a larger window, and export the data to a .pdf or Microsoft Excel.

The Scan Detail dashboard provides five sections containing visualizations and plainly worded explanations of the analysis.

  1. Log into Inntopia Marketing Cloud and from the left menu, select Intelligence. The Intelligence menu expands.
  2. From the Intelligence menu, select Scan Detail. The Scan Detail dashboard appears.

The Scan Count by Scan Date section provides a visual representation of your season pass scan trends and also includes a total scan count.

  • The orange line represents actual pass scan counts.
  • The gray line represents forecasted pass scan counts based on your historical data.
  • Interact with the chart to view more date-specific information.
  • To view actual pass scan counts for each historical or forecasted date, hover your mouse over the chart.
  • Selecting a date updates all the other metrics on the dashboard for that date only.

The AI-Powered Findings section identifies key stories within your data and displays them in plainly worded sentences. The data is scanned using Microsoft Power BI™ technology to reveal key findings, thus eliminating the need for you to dig deeper into your data to uncover trends.

The Scan Count by <Geographic Location> provides a visual representation of where your season pass holders reside.

  • Use the dashboard icons and your mouse to interact with the map to view more localized information (individual state and county), or to view the data as a table.

The Scan Count by Pass Grouping section provides a visual representation of the distribution of pass scan counts by grouping the types of passes you sell, such as Adult, Child, Senior, and College.

  • When you select a specific pass grouping, the other metrics on the dashboard automatically adjust to show data for the selected pass grouping.
  • To select multiple pass groupings, hold the CTRL or Command key and click on the pass groupings for which you want to view data.

The Scan Count by Day of Week section provides a visual representation of the distribution of pass scan counts by day of week.

  • When you select a specific day, the other metrics on the dashboard automatically adjust to show data for that day.
  • To select multiple days, hold the CTRL or Command key and click on the days for which you want to view data.

The Analysis dashboard lets you explore the data based on criteria you select. By creating your own analysis, you can dig into your data and discover interesting trends.

Custom analysis starts with a base level, such as your scan count or your revenue. You can then explore additional levels by splitting the data into selected criteria, such as State or County. Trends can further be uncovered by adding a third or fourth level to the analysis.

  1. From the Scan Detail dashboard, click the Analysis tab. The Scan Count Analysis dashboard appears for creating custom analyses.

  2. To choose how to split the data, click the plus icon (+) to the right of the base level.

    A list of criteria opens.

  3. From the list, select a criterion. The base amount is split into each category within the selected criterion. Plus signs indicate the data can be split even further.

  4. To continue to branch the data to display specific information for the selected criterion within the various data levels, click the corresponding plus signs.

  5. To display specific information for an item within open levels, click on an individual record.

  6. To remove a criterion level, click the X above the level.

The Q&A dashboard provides plainly worded analysis for additional metrics not currently available on the main Intelligence dashboards. You can select pre-defined suggested questions, or you can type your own questions. The pre-defined suggested questions may vary depending on the data being viewed in the various dashboards.

  1. On the Destination Explorer Analysis tab, click the Q&A button. The Q&A dashboard appears with pre-defined suggested questions displayed.

  2. To display more or hide pre-defined suggested questions, click Show all suggestions or Show fewer suggestions.

  3. Click on any of the pre-defined questions. The question text appears in the Ask a question about your data field and the data and metrics corresponding to the question you selected appear.

  4. To return to the main Q&A dashboard, delete the question appearing in the Ask a question about your data field.

  1. On the Destination Explorer Analysis tab, click the Q&A button. The Q&A dashboard appears.

  2. In the Ask a question about your data field, begin typing a question. As you type, the question field will auto-complete and offer relevant and contextual suggestions from which to choose.

    Some words you entered may be highlighted in various ways. To further refine your question, click on the highlighted words.

    The selected analysis appears.

The contextual highlights in the Q&A are a feature of Microsoft Power BI™. A few of the more common contextual highlights are defined below. For more information, consult the Microsoft Power BI documentation.

Highlight

Meaning

Blue underline

Q&A has successfully matched this word in the data set.

Orange dotted underline

Q&A has low confidence in the in the term in respect to the data set. Click the word to see a list of suggestions.

Red double underline

Q&A does not recognize this term in respect to the data set. Continue typing to add more information or select from one of the possible suggestions.

Some combination of the Microsoft Power BI® dashboard icons defined below appear in the upper right corners of the maps or individual charts on the Intelligence dashboards to further explore the data.

The dashboard icons available on each dashboard vary. Not all dashboard icons appear on every intelligence dashboard.

If the icons are not visible, click or hover your mouse on a map or chart.

Icon Name Definition

Drill Up

Provides a wider view of data.
Drill Mode

Turn on Drill mode.
Drill Mode On

Drill mode is set to On, allowing you to select a data point in which to see a narrower view of data.
Drill Down

When Drill mode is set to On, click to drill down to the next level in the detail hierarchy. For example, if you are looking at data for year, the next level shown would be month.
Expand Detail

Expand all one level down in the detail hierarchy.
Smart Narrative View a quick text summary of the visual.
Copy as Image with Caption Copy a static image of the visual along with a caption showing relevant meta data and filter information.
Filters and Slicers

View filters and slicers affecting this visual. Filters are applied to the data set by Inntopia (such as Sent Date). Slicers are selected by you to narrow the data set (such as Campaign Name).
Focus mode

Opens the chart in a larger window to view and interact with more focused, detailed information.
More options

Displays the Export data, Show Table, Spotlight, Get Insights, and Sort Axis options.
Export

Export data to Microsoft Excel.
Show Table

Show data as a table in a larger window.
Spotlight

Bring focus to the selected chart.
Toggle Layout

Switch to vertical layout. When the table view is enabled, the chart and data table appear in a vertical layout.
Toggle Layout

Switch to horizontal layout. When the table view is enabled, the chart and data table appear in a horizontal layout.
Rectangle Select

Use the mouse to select an area in which to focus. Bubbles in the selected area are displayed in dark orange on the map. The KPIs update to represent the selected area.
Get Insights To view Microsoft BI recognized insights about your data, open the Insights panel.
N/A Sort Axis Re-sort the chart based on the data. The specific options available depend on the chart’s data.

You can export data from any Intelligence feature to a .csv or .xlsx file for further analysis. You can also export Intelligence data directly to a .pdf file. For more information and detailed instructions, visit Export Intelligence Data.

Note: For best results in exporting intelligence data, Inntopia suggests exporting to a .csv or .xlsx file.

The Inntopia Marketing Cloud platform uses Microsoft Power BI® to provide superior data analytics through visualization in its Intelligence reports. While this documentation makes every effort to provide an accurate representation of how to navigate and what you see on these visualizations, regular updates to the Power BI software by Microsoft may result in some variations in function and visuals in the reports. In addition, Microsoft Power BI recognizes how you use the application and caches your preferences, making your default view different from the images displayed in this documentation.