Transaction Booking Window Report

The Transaction Booking Window report shows how far in advance guests are booking a non-lodging product. Transactions are grouped into the following windows:

  • Same Day as use
  • 1–3 Days prior to use
  • 4–7 Days prior to use
  • 8–29 Days prior to use
  • 30+ Days prior to use

You can filter results to only include events for specific dates, guest types, and/or properties. Additionally, to further analyze a particular segment's purchasing trends, results are grouped by different data points (e.g. City, Country, Metropolitan Statistical Area).

For booking window information specific to lodging products, view the Lodging Booking Window report.

The Include and Exclude Guest Type filters determine which guest types will be included in the data set. While they work in tandem, each filter qualifies the data differently. To explicitly remove a guest type from the data set, use the Exclude Guest Type filter.

Guests can be assigned to multiple guest types. The following example illustrates how different usage of the Include and Exclude Guest Types filters will affect the data set. Ten guests are assigned to between one and four different guest types.

Guest Types
Record 1 2 3 4
Guest 1 Winter Summer Local  
Guest 2 Family Winter Summer  
Guest 3 Family Local Summer  
Guest 4 VIP      
Guest 5 Employee Winter Summer  
Guest 6 Family VIP Winter  
Guest 7 Winter Family Local Summer
Guest 8 VIP Local Winter  
Guest 9 Family Local Summer  
Guest 10 Employee Summer    
  • Example 1 – Deselect VIP from the Include Guest Type filter and select None from the Exclude Guest Type filter.
    • Guest 4 will not be counted in the data set.
    • Guests 6 and 8 will be counted because Guests 6 and 8 are also assigned to guest types that are included in the data set (the other guest types are selected within the Include Guest Types filter).
  • Example 2 – Select All from the Include Guest Type filter and VIP from the Exclude Guest Type filter.
    • Guests 4, 6, and 8 will not be counted in the data set because all guests assigned to the VIP guest type have been excluded from the data set regardless of the other assigned guest types.
  1. Log into Inntopia Marketing Cloud and from the left menu, click Reports. The Reports menu expands.
  2. From the Reports menu, click Event. The Event menu expands.
  3. From the Event menu, clickTransaction Booking Window .

    The Report Viewer – Transaction Booking Window  screen appears.

  4. Use the filter fields to determine the dashboard parameters for data display:
    1. In the Start Date and End Date fields, select the date range for the data set.
    2. In the Include Guest Type and Exclude Guest Type filter fields, select the guest types to include in the data set. By default, all guest types are included and no guest types are excluded.

      Note: Guest Type filters work in tandem. Guests may be assigned to more than one guest type. To explicitly remove a guest type from the data set, use the Exclude Guest Type filter.

    3. If you are part of a multi-resort group and have access to view multiple properties, in the Resort filter, select which properties to include in the data set.
    4. In the Event Location filter, select which transaction event locations to include in the data set. Only locations that have transactions for the dates entered are selected by default.
    5. In the Product LOBSummary filter, select which product lines of business (LOB) to include in the data set. Only Product LOBs that have transactions for the dates entered will be selected by default.
    6. In the Group By filter, select how you want the data sorted within the report. Group By options include (but are not limited to): MSA (Metropolitan Statistical Area), State, Season, Product LOB, or Event Type. By default, MSA is selected.
  5. To generate the report, click Retrieve Report.

    The Transaction Booking Window report appears.

  6. To export the report, click the Excel, PDF, or CSV button and then download and open the file.

    Note: If the file opens in a read-only format, enable editing to use the file.