Marketing Cloud: Data Table Structure

Understanding the data table structure within Inntopia Marketing Cloud gives you the power to unlock the reporting and stories within your data. When using List Builder, you select the table(s) from which to extract data; however, knowing what data is stored in each table, as well as how it is sourced, will help you get the most out of the platform.

Below is an explanation of each table, and examples of how you would use the data stored within each.