Marketing Cloud General Reports

Marketing Cloud includes a series of General reports that cover a variety of information related to your guest's habits and the overall status of your database. Several General reports use Recency-Frequency-Monetary Scores (RFM) and Net Promoter Scores (NPS) to gauge your guest's visiting habits, spending habits, and level of satisfaction.

Note: This report list is not inclusive. You may see more reports than those listed below in your Marketing Cloud account.

The Database Growth report shows how many customers, emails, addresses, and phone numbers were added to the database during a selected twelve-month time period. It further breaks down these statistics to show how many customers or pieces of a customer's personal information were added to the database last month, last quarter, and last year.

  • End Date* – Select the cutoff date for the data set. The report is generated for the twelve-month period prior to the selected End Date.
  • Include Guest Type Keys* – Select the guest types to include in the data set.
  • Exclude Guest Type Keys* – Select the guest types to exclude in the data set.
    Notes:
    • By default, all guest types are included and no guest types are excluded.
    • Guest Type filters work in tandem. Guests may be assigned to more than one guest type. To explicitly remove a guest type from the data set, use the Exclude Guest Type filter.
  • Total in DB (#) – Total number of customers in database
  • Added Last Month – Number of customers added last month
  • % Change – Percentage change between Total in Database and Total in Database + Added Last Month
  • Total Prior Month – Total number of customers in database as of prior month
  • Added Prior Month – Number of customers added prior month
  • % Change – Percentage change between Total Prior Month and Total Prior Month + Added Prior Month
  • Total Prior Quarter – Total number of customers in database as of prior quarter
  • Added Prior Quarter – Number of customers added prior quarter
  • % Change – Percentage change between Total Prior Quarter and Total Prior Quarter + Added Prior Quarter
  • Total Last Year – Total number of customers in database as of last year
  • Added Last Year – Number of customers added last year
  • % Change – Percentage change between Total Last Year and Total Last Year + Added Last Year

The Net Promoter vs RFM Score report creates a matrix to show how many customers with a specific Recency-Frequency-Monetary Score (RFM) gave a specific Net Promoter Score (NPS) when completing a resort survey. Matrix columns represent a customer's RFM Score while matrix rows represent the NPS given by that customer. The total number of customers who held a particular RFM Score while responding with a particular NPS is found where a row meets a column. You can filter results to only include responses from specific date ranges and/or surveys. You can also include and/or exclude specific guest types.

The Data Dictionary report provides a list of all data fields available within Inntopia Marketing Cloud. Many of these traits are standard across Inntopia Marketing Cloud partner accounts. Others may be custom to your account.

Note: Fields in Inntopia Marketing Cloud can be added, removed, or modified. You can run this report at any time to view the latest definitions.

This report has one, optional Search parameter. If you enter a key word in the Search field, the returned list will include only the fields that match the key word.

  • Description – The type of data that contained matching keyword(s)
  • Source System – Origin of data. If the field is blank, the data in the field is generated by Inntopia.
  • BH/SP Segment – Segment to which the data is synced in your email platform.
    • BH = Mapp
    • SP = Acoustic
  • Tool Tip – Summary of data in the Description field
  • Data Type – Type of value (date, alphanumeric, number, or true/false)
  • Length* – Number of characters in specified data
  • Customer Affected (#) – Number of customers currently in the Customer Traits fields.

 

Most Marketing Cloud reports require parameters to be defined before results are returned.

Note: To run some Marketing Cloud reports, you MUST make a selection for each parameter in linear order. Each parameter filter must to be opened, even to just select all or confirm the default option.

  1. From the navigation menu on the Marketing Cloud dashboard, click Reports. The Reports menu expands.

  2. From the Reports menu, select a report category. A list of reports available for that category appears.
  3. Select the report you want to run. The Report Viewer - <Report Name> screen appears showing the parameters available for the report you selected.
  4. Use the drop-down lists to select your report parameters. Depending on the type of report you select, the parameters will vary.

    Note: Parameters marked with an asterisk (*) are required to successfully run a report and vary depending on the report selected.

  5. Click Retrieve Report. The report results appear.

For instructions on exporting a report, click here.