Email Revenue Attribution

Inntopia Marketing Cloud users can see how much revenue has been generated by a specific email campaign. Revenue is attributed to an email campaign for up to four days from the last "action" date. Actions include an email being delivered to, opened by, and/or clicked by a guest. Since the Marketing Cloud System is based on the Attributed Revenue model, revenue includes all transactions made by the email recipient within that four-day window whether completed online, in person, or over the phone. Email campaign revenue totals can be found on several reports as well as the Marketing Cloud Dashboard.