Marketing Cloud User Training
You: You work in the marketing department and are responsible for querying lists and building email campaigns.
What You Need to Know: How to view customer profiles; Create a list (including AND/OR logic and inclusion/exclusion groups); View performance indicators.
Online Learning
Our Marketing Cloud courses are a great place to start. Once finished, you'll have a good understanding of some crucial basics such as customer lookup and viewing performance indicators as well as some of the more complicated features surrounding creating lists.
Blogs
Our blog posts are a great source of additional information. Here are a few articles beneficial to your responsibilities to compliment your training:
- Marketing Cloud: Where Do I Build My Query…Insight or Acoustic? – Three questions to consider when choosing the tool in which to set up your query for generating a targeted list.
- Marketing Cloud: Guest Types and Traits 101 – Learn how Guest Types and Traits can help you build queries.
- Marketing Cloud: Building Queries Using the Events and Passes Tables – Understand the difference between the Events and Passes tables and when each one is the right table for your query.
- Quick Insights with List Builder Demographics – Learn how the Customer Demographics view provides a better understanding of the audience you’re creating before you sync these lists to your marketing channels and roll them into live campaigns.
Tips
Our tips are designed to give you a quick idea of something to try to make your marketing a little easier.
- Predict Open Rates Before Sending – Check out the open rate predictor tool before you next hit Send.
- Segment By Pass Usage – If you sell season passes, market to buyers based on their previous pass usage.
Inntopia Help
Inntopia Help is our online knowledge center. Below are a few topics to get you started.
