Build New List

In Inntopia Marketing Cloud, a list is defined as a specific segment of your customers. Lists can be as simple as a quick geographic pull or as complex as a highly targeted, multi-criteria segment. Once built, lists can be named and saved into list folders. If you use Acoustic® as your email client, you can use existing Acoustic tags to refine your lists.

Once complete, lists contain a standard set of output fields (Customer Key, Family Key, First Name, Last Name, Birth Date, Age, Gender) and can be viewed in different result sets.